1. GUC
  2. Course catalogue
  3. Student handbook
  4. 2015-2016
  5. Courses
  6. Faculty of Technology, Economy and Management
  7. SMF2211F Business Strategy

Business Strategy
2015-2016 - SMF2211F - 10 ECTS

On the basis of

SMF1261F Brand Management
SMF2062F Marketing
SMF2051F Organizational Management including Labor Laws
SMF2111F Finance

Expected learning outcomes

K nowledge:

  • Know of business strategy in a historical perspective
  • Have deep knowledge about the main theories and analysis in business strategy
  • Have broad knowledge about challenges and methods for strategy development in different kinds of industries
  • Have broad knowledge of the relation between sustainability, innovation and strategy
  • Have deep knowledge about business strategy's close relation to other management subjects
  • Know of new scientific findings in the field

Skills:

  • Are able to develop vision, mission, values and goals for a firm
  • Are able to do internal and external analysis of firms
  • Have ability to consider different options and make strategic good, sustainable decisions for a firm
  • Have ability to find sources for expanding own knowledge in business strategy

General competence:

  • Are able to understand, communicate and discuss strategic topics, challenges, choices and consequences
  • Are able to consider and discuss dilemmas connected to sustainability and business strategy

Topic(s)

  • What is strategy?
  • Vision, mission, values and goals
  • Strategic goals
  • Creating value - chains, shops and networks
  • Internal and external analysis and evaluation of options
  • Strategic decisions and implementation
  • Balances Score Cared
  • Innovation and sustainability

Teaching Methods

E-learning
Mandatory assignments
Exercises
Tutoring

Teaching Methods (additional text)

Lectures, teamwork, task solution, tutoring

Form(s) of Assessment

Written exam, 4 hours

Form(s) of Assessment (additional text)

Exams can be taken at GUC's campus or at other locations closer to the student's homeplace.
For exams to be taken outside campus, please contact our Student Information Desk as soon as possible for further information about application forms and costs.

Grading Scale

Alphabetical Scale, A(best) – F (fail)

External/internal examiner

Internal examiner, external every 5th. year, next time in 2015.

Re-sit examination

Re-sit August 2016.
Approved exercises are valid for re-sit examination.

Examination support

None

Coursework Requirements

Two compulsory group exercises.
Both compulsory exercises have to be approved before the student can meet for examination.

Teaching Materials

Løwendahl, Bente R og Fred Wenstøp (2010) Grunnbok i strategi
Cappelen Damm
ISBN 9788202294397
Kompendium foretaksstrategi SMN2211/2211F
Utviklet av: Anne Grethe Syversen, Høgskolen i Gjøvik.