Brand Management
2011-2012 - SMF1261F - 5 ECTS

Expected learning outcomes

  • Knowledge about the background for the subject
  • Good knowledge of the function of brand management for companies and
    consumers
  • Good knowledge of how to develop brands
  • Insight into and experience in the main principles of how to build valuable brands
  • Know of the recent findings on the subject and how to further expand the students own
    knowledge in brand management.
  • Understand, communicate and discuss main theories on the subject

Topic(s)

  • Introduction to brand management
  • Effects of brand management for companies and consumers
  • The brands position for customers and the market
  • Brand associations
  • Brand evaluation
  • The brand relation aspect
  • Brand positioning
  • Brand elements
  • Brand development strategies
  • How to lead a brand
  • Brand communication

Teaching Methods

E-learning
Mandatory assignments
Exercises
Tutoring

Form(s) of Assessment

Written exam, 4 hours

Form(s) of Assessment (additional text)

Denne er standard for flex, - så jeg regner med at du har en engelsk tekst på dette.  

Grading Scale

Alphabetical Scale, A(best) – F (fail)

External/internal examiner

  • External examiner is used every 4th . Year, next time spring 2012
  • Otherwise internal examiner.

Re-sit examination

  • Ordinary re-sit
  • Approved exercises are valid for re-sit examination

Coursework Requirements

  • Two compulsory exercises, each of 5 pages
  • Both compulsory exercises have to be approved before the student can meet
    for examination