BA Media Design - BMED

Short description

Bachelor in Media Design is a genuine design programme with both an aesthetic and a communicational aspect. It’s a practical study, but also with an emphasis on theory and written communication such as design relevant technical studies, social studies, and humanity studies. This study is orientated towards paper based and electronic media, as well as graphical signs and directional finding systems. Two important areas of visual communication are accentuated in the study: typography and information design.

Typography – defined as visual structuring of text, composition on a defined area with use of writing as expressive means. The programme includes:

  • Design of text based documents and editorial design such as designs of: books, magazines, journals, newspapers, pamphlets, covers, posters, websites, and writings in addition to calligraphy.
  • Extensive tasks in ”strategic design” such as profiling of companies or visual identity with solutions towards a whole range of exposure areas

Information design – with emphasis on access and universal design, usability and generally beneficial. The programme includes:

  • Design of websites, paper based or electronic forms, information graphic such as diagrams and thematic maps, time tables, instruction manuals, signs and directional finding systems for buildings and outdoor areas.

Language: The lectures are mainly held in Norwegian.


3 years
180 ECTS credits
Undergraduate programme leading to a Bachelor's degree.
The study programme is offered by the Departement of Computer Science and Media Technology.

Expected learning outcomes

The aim of this study is to educate graphic designers who have the ability to conceptualise and solve problems as well as being form givers possessing the necessary practical skills demanded in professional practice. They will have acquired a broad and critical understanding of the history of design and contemporary visual culture (and of their role within it). They will be able to work independently, as well as be able to cooperate with professionals from other disciplines.

Two important areas of visual communication are central to the study programme:

  • Typography, with emphasis on type and the design of text-based documents
  • Information design, with emphasis on usability and problems of interaction in graphical user interfaces

On completion of the study the student will be qualified to work as a graphic designer (or to have a design relevant job) in design studios, advertising agencies, communication agencies, web and multimedia businesses, publishing companies, newspapers, companies that develop technical documentation, museums, broadcasting, printing houses, or other enterprises in the private and public sector that employ designers or offer design relevant jobs. The student will also have acquired a broad range of transferable knowledge and skills with relevance to other occupational areas within the media industry.


The courses are normally taught in Norwegian. There are possibilities to undertake the autumn semester of the third year abroad at a university with which Gjøvik University College has an exchange agreement.

Admission Criteria

General matriculation requirement.

Course Structure

The programme is based on lectures, essay writing, laboratory exercises, and most importantly practical design assignments based on extensive formative-iterative evaluation. Study trips to Rome (3rd semester; in order to study classical and neo-classical inscriptional lettering) and London (5th semester; in order to visit some major design studios, major design schools and design museums) are usually part of the programme (the students must cover their own costs).

Introductory courses in essay writing and software like InDesign, Photoshop, Illustrator, GoLive and Flash, are offered in addition to the courses listed below.

The students will find themselves in an interesting multidisciplinary study environment with access to well equipped laboratories for paper-based and electronic publishing, studios and laboratories for multimedia production, digital video, digital sound, digital photography, colour science, colour phenomenology, telepresence and usability studies.

Table of subjects

Bachelor in Media Design 2010-2013, 1st study year

Coursecode Course name C/E *) ECTS each. semester
  S1(A) S2(S) S3(A) S4(S) S5(A) S6(S)
IMT1112 History of Photography & Pictorial Communication C 10          
IMT1041 Information and Publishing Technology C 10          
IMT1101 Typography C 10          
IMT1051 Information Graphics C   10        
IMT1232 Print Production C   10        
IMT3950-1 Superstructure Projects I (Bachelor of Media Design) C   5        
IMT3950-2 Superstructure Projects II (Bachelor of Media Design) C   5        
Sum: 30 30 0 0 0 0
*) C - Compulsory course, E - Elective course

Bachelor in Media Design 2010-2013, 2nd study year

Coursecode Course name C/E *) ECTS each. semester
  S1(A) S2(S) S3(A) S4(S) S5(A) S6(S)
IMT3950002 Copy-editing and Typography C     5      
IMT3950003 Superstructure Projects III (Bachelor of Media Design) C     5      
IMT2312 History of Typography C     10      
IMT2072 Ergonomics in Digital Media C     10      
IMT3950004 Strategic Design C       5    
IMT2411 Colour management C       5    
IMT3950-3 Superstructure Projects VII (Bachelor of Media Design) C       5    
IMT3950005 Superstructure Projects IV (Bachelor of Media Design) C       5    
IMT2342 Design History and Design Theory C       10    
Sum: 0 0 30 30 0 0
*) C - Compulsory course, E - Elective course

Bachelor in Media Design 2010-2013, 3rd study year

Coursecode Course name C/E *) ECTS each. semester
  S1(A) S2(S) S3(A) S4(S) S5(A) S6(S)
IMT2561 Superstructure Projects VI (Bachelor of Media Design) C         10  
IMT3950006 Information architecture C         5  
SMF1202 Introduction to Project Management C         5  
IMT3950007 Superstructure projects V (Bachelor of media design) C         5  
IMT1161 Media law C         5  
IMT3950-6 Superstructure Projects VIII (Bachelor of Media Design) C           5
IMT3950009 Superstructure projects VI (Bachelor of media design) C           5
IMT3950-4 Superstructure projects IX (Bachelor of media design) C           5
SMF2062 Marketing C           5
IMT3950-7 Superstructure projects X (Bachelor of media design) C           5
IMT3950008 Wayfinding C           5
Sum: 0 0 0 0 30 30
*) C - Compulsory course, E - Elective course