Branding
2008-2009 - SMF1261 - 5 ECTS

Expected learning outcomes

Give the students understanding for the branding prosess.

Topic(s)

Branding in a strategic and operative perspective
- Brand equity
- Brand strategy
- Private brands
- Crises

Teaching Methods

Lectures
Group works

Form(s) of Assessment

Written exam, 4 hours

Grading Scale

Alphabetical Scale, A(best) – F (fail)

Coursework Requirements

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