Media Management and Business Development
- IMT4831 - 10 ECTS

Expected learning outcomes

To understand how value generating processes and driving forces is working in the media industry. A challenge in the media industry is to evaluate the potential of new media technology and innovations and how it will affect current business models.

Topic(s)

· Driving forces behind the development in media

o Influences by technological, social and economical factors

o Digitalisation and its basic influences on media

§ Pricing of information

§ Network economy

o Market rhetoric’s and technology optimism

o Media Convergence

· Innovations in the media industry seen from a helicopter perspective

· Customer Value and Branding

· Legal Aspects of Media

Teaching Methods

Essay
Net Support Learning
Mandatory assignments
Meeting(s)/Seminar(s)

Form(s) of Assessment

Home exam, 48 hours

Grading Scale

Alphabetical Scale, A(best) – F (fail)

Coursework Requirements

Active participation in discussions on the course subjects based on the course literature and from own experiences in the field

Teaching Materials

  • Books
  • Articles
  • Compendium edited by the teacher
  • PowerPoint files

Replacement course for

Media Knowledge, Media Economy, Media Laws with Specialization in Intellectual Property Rights.