Business Strategy
Study plans 2016-2017 - SMF2211 - 10 ECTS

On the basis of

SMF2111 Finance
SMF1261 Brand Management
SMF2062 Marketing
SMF2051 Organizational Management including Laber Laws

Expected learning outcomes

Knowledge :

  • Know of business strategy in a historical perspective
  • Have deep knowledge of main theories and analyzes in business strategy
  • Have broad knowledge about challenges and methods for strategy development in different kinds of industries
  • Have broad knowledge of the relations between sustainability, innovation and strategy
  • Have deep knowledge about business strategy's close relation to other management subjects

Skills :

  • Can develop vision, mission, values and goals
  • Can do internal and external analysis of firms
  • Have ability to consider different alternatives and to make strategic good, sustainable decisions
  • Have ability to find sources for expanding own knowledge in business strategy

General competence

  • Are able to understand, communicate and discuss strategic topics, challenges, choices and consequences
  • Are able to consider and discuss dilemmas connected to sustainability and business strategy


  • What is strategy?
  • Vision, mission, values and goals
  • Different kinds of strategies
  • Creating value - chains, shops and networks
  • Internal and external analysis and evaluation of options
  • Strategic decisions and implementation
  • Balances Score Card
  • Innovation and sustainability

Teaching Methods

Group works
Mandatory assignments

Teaching Methods (additional text)

Lectures, group works, exercises, tutoring and mandatory assignments.
The course may be held in Norwegian and/or English.

Form(s) of Assessment

Written exam, 4 hours

Form(s) of Assessment (additional text)

Exams can be taken at GUC's campus or at other locations closer to the student's home place.
For exams to be taken outside campus, please contact our Student Information Desk as soon as possible for further information about application forms and costs.

Grading Scale

Alphabetical Scale, A(best) – F (fail)

External/internal examiner

Internal examiner. External examiner every 5th. year, next time in 2020.

Re-sit examination

August 2017.
Approved exercises are valid for re-sit examination

Examination support


Coursework Requirements

Two compulsory group exercises, including compulsory presentations and attendance.
Both compulsory exercises, presentations and attendances have to be approved before the student can meet for examination.

Teaching Materials

Will be announced closer to semester start

Recommended literature:
Will be announces closer to semester start