Contents of the study

The programme offers a comprehensive and thorough management education with the options for specialisation in internationalisation and marketing, or industry and commerce.

• Industry: management of lean* organisations and the effective use of technology. Economic management, branding, and strategy development and implementation. (* “Lean” is the term for companies that are working actively to streamline their value-adding processes, and is a primary ambition for today's European businesses.)
• Trade: management of many organisations with different cultures. Financial management, branding, distribution networks and supply chain management.
• Internationalisation and marketing: running competitive business in the world marketplace of varying cultures, including studying at leading internationally leading institutions. There is also the possibility for periods of attachment to study at international corporations.

The first year topics will provide an understanding of the basic processes in the business sector, including a thorough foundation in mathematics and statistics. The second year focuses on economic and management subjects such as financial accounting, socio-economics, IT management and enterprise strategy. The third and last year gives an in-depth knowledge within management subjects and students choose a specialisation either in trade, industry, or internationalisation & marketing. A Bachelor’s Thesis is developed during the last semester in the student’s selected subject.