Media Management
With the rising competition in the market of multimedia, the demand of efficient professionals, who are trained with methodically designed media management courses, is also increasing. Multimedia - print, video, television, radio and recently Internet, is growing rapidly and playing the role of launching, distributing and marketing a large number of various products and services. As the media operations are extending newer horizons of market to reach out with the products, the competition is becoming stiffer among the media professionals to create definite strategies. Today, the media professionals are demanded to obtain in depth knowledge and skills of media management tools and talents to reach the optimum level of the media management services.
Contents of the study
Gjøvik University College has designed a media management courses which meets all these demands.The media management course offered by Gjøvik University College provides education in cultivating techniques of printing processes, marketing, production and broadcasting of modern electronic media such as digital video, digital sound, Internet and also take care of personality development through current trends of presentation. This media management course is designed to be affordable and can be persuaded by any student of any nationality.
The course programs include fundamental and in depth proficiency in,
- Economic theories
- Organisational structure, administration
- Managing financial accounting and control
- Marketing management
- Management of sales and distribution of products
- Information and publishing technology
- Print media production and management
- Typography
- Production and operations management
The program is based on lectures, essay writing, laboratory exercises, and most importantly practical assignments based on extensive formative-iterative evaluation. Introductory courses in essay writing and software like InDesign, Photoshop, Illustrator, GoLive and Flash, are offered. The students will find themselves in an interesting multidisciplinary study environment with access to well equipped laboratories for paper-based and electronic publishing, studios and laboratories for multimedia production, digital video, digital sound, digital photography, colour science and colour management.
Language of instruction including lectures, presentations and exams will be in Norwegian
Job prospects
The students on successful completion of this media management course are trained to meet the industry required skills and versatility to promote the services or products of the clients of any organization.
