On the basis of
SMF1261 Brand Management
SMF2051 Organizational Management including Laber Laws
Expected learning outcomes
- Know of business strategy in a historical perspective
- Have deep knowledge of main theories and analyzes in business strategy
- Have broad knowledge about challenges and methods for strategy development in different kinds of industries
- Have broad knowledge of the relations between sustainability, innovation and strategy
- Have deep knowledge about business strategy's close relation to other management subjects
- Know of new scientific findings in the field
- Can develop vision, mission, values and goals
- Can do internal and external analysis of firms
- Have ability to consider different alternatives and to make strategic good, sustainable decisions
- Have ability to find sources for expanding own knowledge in business strategy
- Are able to understand, communicate and discuss strategic topics, challenges, choices and consequences
- Are able to consider and discuss dilemmas connected to sustainability and business strategy
- What is strategy?
- Vision, mission, values and goals
- Strategic goals
- Creating value - chains, shops and networks
- Internal and external analysis and evaluation of options
- Strategic decisions and implementation
- Balances Score Card
- Innovation and sustainability
Form(s) of Assessment
Written exam, 4 hours
Form(s) of Assessment (additional text)
Exams can be taken at GUC's campus or at other locations closer to the student's home place.
For exams to be taken outside campus, please contact our Student Information Desk as soon as possible for further information about application forms and costs.
Alphabetical Scale, A(best) – F (fail)
Internal examiner. External examiner every 5th. year, next time in 2015.
Re-sit August 2016
Approved exercises are valid for re-sit examination
Two compulsory group exercises, including compulsory presentations and attendance.
Both compulsory exercises have to be approved before the student can meet for examination.
Løwendahl, Bente R og Fred Wenstøp (2010) Grunnbok i strategi
Kompendium foretaksstrategi SMN2211/2211F
Utviklet av: Anne Grethe Syversen, Høgskolen i Gjøvik.