2015-2016 - SMF2062 - 5 ECTS

Expected learning outcomes

The student should after completion of the course:
 - Have a basic understanding of marketing as a working environment in any company or organization.
 - Be able to carry out marketing activities within the company or public office.
 - Be capable of initiating marketing analysis and suggest marketing improvements for the company.


- Marketing for the 21th Century
 - Customer Values
 - Strategy and Market Planning
 - Information and scanning of the environment
 - Consumer Behaviour
 - Business Behaviour
 - Dealing with Competition
 - Market Segmentation and Market Targets
 - Building strong Brands
 - Product Development and Innovation
 - Marketing in a Global Markets
 - Case-studies

- Marketing and sustainability

Teaching Methods

Group works

Form(s) of Assessment

Written exam, 4 hours

Form(s) of Assessment (additional text)

Written exam, 4 hours

Grading Scale

Alphabetical Scale, A(best) – F (fail)

Re-sit examination

Re-sit August 2016

Coursework Requirements

Cases must be approved before taking the exam