Brand Management
2015-2016 - SMF1261 - 5 ECTS

Expected learning outcomes


* Know of brand management in a historical perspective
* Good knowledge about main theories for strategic brand development and management
* Good knowledge of the function of brand management for companies and consumers
* Know of the relation between brand management and a sustainable business development
* Know of recent scientific results in brand management


* Ability to use main theories from strategic brand management in companies
* Ability to evaluate perspectives and make decisions according to a sustainable business development 
* Ability to find sources for expanding own knowledge in brand management

General competence:

* Understand, communicate and discuss main theories on the subject.
* Discuss and consider dilemmas related to brand management and sustainability
* Know of basic methods within creativity and innovation (only for students in Bachelor in Economics and Business Administration)


Introduction to brand management
Effects of brand management for companies and consumers
The brands position for customers and the market
Brand associations
Brand evaluation
The brand relation aspect
Brand positioning
Brand development strategies and cooperation
Brand communication
Brand management and sustainability

Teaching Methods


Form(s) of Assessment

Written exam, 4 hours

Grading Scale

Alphabetical Scale, A(best) – F (fail)

External/internal examiner

External examiner is used every 5. Year, next time spring 2017.

Re-sit examination

Re-sit August 2016
Approved exercises are valid for re-sit examination

Examination support


Coursework Requirements

Two compulsory group exercises.
Both compulsory exercises have to be approved before the student can meet
for examination.

In addition students in Bachelor in Economics and Business Administration have to participate in a 3 hour course in innovation and creativity.
This encloses a workshop at campus which is compulsory for the students, and results of the compulsory work has to be approved before the student can meet for examination.

The student must attend a 3 hours creative course (3KK), lectures and group exercises (applys only for campus students in Bachelor in Economics and Business Administration).

Teaching Materials

Samuelsen, Bendik M, Adrian Peretz og Lars E. Olsen, (2010). Merkevareledelse på norsk 2.0. (2. utgave). Oslo: Cappelen Akademiske Forlag.

Scientific articles and/or compendium will be announced later.

Recommended literature:

Lindstrom, Martin ( 2005). BrandSense: Bygg sterkere merker ved hjelp av våre fem sanser: berøring, lukt, smak, hørsel og syn. Oslo: N.W.Damm & Søn
Bjerke, Rune og Nicholas Ind (2007). Organisasjonsdrevet merkevarebygging.Oslo: J.W.Cappelens Forlag