2013-2014 - SMF2062 - 5 ECTS

Expected learning outcomes

The student should after completion of the course:
- Have a basic understanding of marketing as a working environment in any company or organization.
- Be able to carry out marketing activities within the company or public office.
- Be capable of initiating marketing analysis and suggest marketing improvements for the company.


- Marketing for the 21th Century
- Customer Values
- Strategy and Market Planning
- Information and scanning of the environment
- Consumer Behaviour
- Business Behaviour
- Dealing with Competition
- Market Segmentation and Market Targets
- Building strong Brands
- Product Development and Innovation
- Marketing in a Global Markets
- Case-studies

Teaching Methods

Group works

Form(s) of Assessment

Home exam, 12 hours

Grading Scale

Alphabetical Scale, A(best) – F (fail)

Coursework Requirements

Cases must be approved before taking the exam