Brand Management
2013-2014 - SMF1261 - 5 ECTS

Expected learning outcomes

Knowledge:

* Good knowledge about main theories for brand development and management
* Good knowledge of the function of brand management for companies and consumers
* Know of recent sientific results in brand management

Skills:

* Ability to use basic knowledge from brand management in worklife settings in a good way
* Ability to find sources for expanding own knowledge in brand management

General competence:

* Understand, communicate and discuss main theories on the subject.
* Dicuss and consider ethical dilemmas in brand management
* Know of fundamental methods within innovation and innovative thinking (applys only for campus students in Bachelor in Economics and Business Administration)

Topic(s)

Introduction to brand management
Effects of brand management for companies and consumers
The brands position for customers and the market
Brand associations
Brand evaluation
The brand relation aspect
Brand positioning
Brand development strategies and cooperation
Brand communication

Teaching Methods

Lectures
Group works
Mandatory assignments
Exercises
Tutoring

Form(s) of Assessment

Written exam, 4 hours

Form(s) of Assessment (additional text)

Exams can be taken at GUC's campus or at other locations closer to the student's home place.
For exams to be taken outside campus, please contact our Student Information Desk as soon as possible for further information about application forms and costs.

Grading Scale

Alphabetical Scale, A(best) – F (fail)

External/internal examiner

External examiner is used every 5. Year, next time spring 2017.

Re-sit examination

Ordinary re-sit
Approved exercises are valid for re-sit examination

Examination support

None

Coursework Requirements

Two compulsory group exercises.
Both compulsory exercises have to be approved before the student can meet
for examination.

In addition students in business and administration classes have to participate in a 3 hour course in innovation and creativity

The student must attend a 3 hours creative course (3KK), lectures and group exercises (applys only for campus students in Bachelor in Economics and Business Administration).

Teaching Materials

Samuelsen, Bendik M, Adrian Peretz og Lars E. Olsen, (2010). Merkevareledelse på norsk 2.0. (2. utgave). Oslo: Cappelen Akademiske Forlag.

Scientific articles

Recommended literature:

Lindstrom, Martin ( 2005). BrandSense: Bygg sterkere merker ved hjelp av våre fem sanser: berøring, lukt, smak, hørsel og syn. Oslo: N.W.Damm & Søn
Bjerke, Rune og Nicholas Ind (2007). Organisasjonsdrevet merkevarebygging.Oslo: J.W.Cappelens Forlag