Business Development II
2013-2014
-
IMT3831
- 10 ECTS
Expected learning outcomes
The students will acquire knowledge in the field of:
- Production, costs estimation and economy control and how these topics are related to each other.
- Detecting problems and finding the appropriate solutions in terms of technical, economical and marketing aspects.
- Developing a business strategy according to a business plan and calculating the appropriate budget.
Topic(s)
The students will acquire knowledge in the field of business management and business administration such as:
Draw up budget for an enterprise, a department and a cost center.
Draw up a budget for sales activites.
Costs calculation per hour.
Business management
Planning and coordination of production
Statistical evaluation of sales and production
Production standards
Workflow
Marketing strategy
New business
Teaching Methods
Lectures
Project work
Tutoring
Teaching Methods (additional text)
The aim of the Project Works is to implement previous obtained knowledge in the field of Management, Account Management, Project Management, Investment and Finance.
Form(s) of Assessment
Other
Grading Scale
Alphabetical Scale, A(best) – F (fail)
Coursework Requirements
None
Teaching Materials
Aasen og Amundsen 2011: Aasen, Tone Merethe Berg og Oscar Amundsen, "Kapittel 3 Definisjoner, typer og modeller for innovasjon", s. 37-68 i Innovasjon som kollektiv prestasjon. Oslo: Gyldendal akademisk, 2011.
Altinn - Forretningsplan: Veiledning til utarbeidelse av forretningsplan fra AltInn; https://www.altinn.no/no/Starte-og-drive-bedrift/Forberede/Planlegge/Forretningsplan/
Barland 2012: Barland, Jens. "Fet av slanking. Om VGs Vektklubb", s. 193-213 i Nytt på brett og nett: Journalistikk i forandring, Martin Eide, Leif Ove Larsen og Helle Sjøvaag (red.), Oslo: Universitetsforlaget, 2012.
Barland 2013: Barland, Jens: "Viktigere i samfunnet - samfunnsregnskapet startet lokalt", kapittel i boken Innovasjon og verdiskaping i lokale medier som redigeres av Lisbeth Morlandstø (UiN) og Arne H. Krumsvik (HiOA), og vil bli utgitt på Cappelen Damm Høyskoleforlaget i 2013 eller 2014.
Chesbrough 2011: Chesbrough, H; The Era of Open Innovation; in "Top 10 Lessons on the New Business of Innovation"; Sloan Select Collection winter 2011; http://sloanreview.mit.edu/files/2011/06/INS0111-Top-Ten-Innovation.pdf
Innovasjon Norge: Mal for forretningsplan fra Innovasjon Norge
Jørgensen 2010 - Estimering av IT-prosjekter: M. Jørgensen. Estimering av IT-prosjekter: Hva vet vi? Hvordan bli bedre?, Presentation at Computas seminar, 2010. http://simula.no/publications/Simula.simula.896/simula_pdf_file
Jørgensen 2010 - Jeg tror det na?r jeg ser det: M. Jørgensen; Jeg ser det når jeg tror det! Moter, retorikk og systemutviklingsmetoder, Seminar for Telenor, 2010; http://simula.no/publications/Simula.simula.162/simula_pdf_file
Jørgensen 2010 - Selection of Effort Estimation Strategies: M. Jørgensen. Selection of Effort Estimation Strategies, Journal of Systems and Software 83(6):1039-1050, 2010; http://simula.no/research/se/publications/Simula.SE.235/simula_pdf_file
Krokan 2013: "Oppmerksomhetsøkonomi" s. 57-67 i Krokan, Arne. Nettverksøkonomi: Digitale tjenester og sosiale mediers økonomi. Oslo: Cappelen Damm akademisk, 2013.
Margaretta 2002: J. Magretta; Why Business Models Matter; Harvard business review, 2002; http://info.psu.edu.sa/psu/fnm/asalleh/MargarettaWhyBusModelMatter.pdf
Mason og Stark 2004 - What do Investors Look for: C Mason; What do Investors Look for in a Business Plan?: A Comparison of the Investment Criteria of Bankers, Venture Capitalists and Business Angels; International Small Business Journal, 2004; http://imgroup.persiangig.com/document/??????%20?????/ECONOMIC/What%20do%20Investors%20Look%20for%20in%20a.pdf
Medieåret 2010-2011-WEB: Medieåret 2010 - 2011. Medieutvikling i Norge. Fakta og trender; http://medienorge.uib.no/files/publikasjoner/Medieåret%202010-2011-WEB.pdf
Meeker 2012: Mary Meeker; 2012 Internet Trends; D10 Conference 2012; http://www.scribd.com/document_downloads/95259089?extension=pdf&from=embed
Nielsen 2012 - Heuristic Evaluation: Jakob Nielsen; Heuristic Evaluation; inspected: 2012-06; http://www.useit.com/papers/heuristic/
Nielsen 2012: Jakob Nielsen; How Many Test Users in a Usability Study?; Jakob Nielsen's Alertbox June 4, 2012; http://www.useit.com/alertbox/number-of-test-users.html
OECD 2005: The Measurement of Scientific and Technological Activities, Oslo Manual, Guidelines for Collecting and Interpreting Innovation Data, 3rd Edition, OECD, 2005; Kapittel 3; http://www.oecdbookshop.org/oecd/get-it.asp?REF=9205111e.pdf&TYPE=browse
Osterwalder 2012: Alex Osterwalder; Business Model Canvas; accessed 08.2013; http://www.businessmodelgeneration.com/canvas
Peters 1999 - The Wow Project: Peters, Tom (1999), "The Wow Project", Fast Company 24: p. 116. http://it.coe.uga.edu/~treeves/edit7550/wowproject.pdf
Schwaber og Sutherland - The Scrum Guide: Ken Schwaber and Jeff Sutherland; SCRUM Guide; scrum.org; http://www.scrum.org/storage/scrumguides/Scrum%20Guide%20-%20NO.pdf#view=fit (alt: http://www.scrum.org/storage/scrumguides/Scrum_Guide.pdf)
Snyder 2001 - Paper prototyping: Carolyn Snyder; Paper Prototyping; IBM; 2001; http://www.cim.mcgill.ca/~jer/courses/hci/ref/snyder.pdf
Storsul og Krumsvik 2013: "What is Media Innovation?" s. 13-26 i Storsul m.fl. Media Innovations: A Multidisciplinary Study of Change. Göteborg: Nordicom, 2013.
Replacement course for
SMF2231