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  7. IMT4831 Media Management and Business Development

Media Management and Business Development
2011-2012 - IMT4831 - 10 ECTS

Expected learning outcomes

A challenge in the media industry is to evaluate the potential of media technology innovations and how these will affect current business models. After successfully completing the course, the students shall have the ability to:

  • analyze media companies from a strategic point of view
  • understand the principles behind pricing of digital media products
  • analyze and critically review new digital technology in terms of technology optimism and hype phenomenon
  • describe and discuss basic principles for service innovation
  • demonstrate basic insight in copyright issues related to digital media content
  • extend their knowledge in the field of media management and business development independently
  • discuss relevant issues with professionals in the field
  • present their analysis in the form of a technical essay

Topic(s)

  •  Driving forces behind the development in media
    •  Influences by technological, social and economical factors
    •  Digitalization and its basic influences on media
      •  Pricing of information
      •  Network economy
    •  Market rhetoric’s and technology optimism
    •  Media Convergence
  •  People management in the media industry
  • Innovations in the media industry seen from a helicopter perspective
  •  Customer value and branding
  •  Legal aspects of media

Teaching Methods

Essay
Lectures
Net Support Learning

Teaching Methods (additional text)

The course will be offered both as an ordinary campus course and as a course that is offered in a flexible way to off-campus students. Lecture notes, e-lectures and other types of e-learning material will be offered through an Fronter. Communication between the teachers and the students, and among the students, will be facilitated by the Fronter and other digital tools.

Form(s) of Assessment

Essay
Home exam, 48 hours

Form(s) of Assessment (additional text)

  •  Essay (counts 30%)
  •  Home exam (conts 70%)
  •  Both parts must be passed individually

Grading Scale

Alphabetical Scale, A(best) – F (fail)

External/internal examiner

Internal examiner.

Re-sit examination

No re-sit offered.

Examination support

English dictionary.

Coursework Requirements

Active participation in discussions (Fronter) on the course subjects based on the course literature and from own experiences in the field.

Teaching Materials

  • Information Rules: A Strategic Guide to the Network Economy, Carl Shapiro & Hal R. Varian. ISBN13: 9780875848631
  • Managing Media Companies. Harnessing Creative Value, Annet Aris & Jacques Bughin 2005, ISBN-13 978-0-470-01563-6. Jon Wiley & Sons, Ltd
  • International Copyright and Intellectual Property Law, Challenges for Media Content Producers, Edward Humphreys (ed.) JIBS Research Reports No. 2008-2 ISSN 1403-0426 ISBN 91-89164-88-1
  • Digital Copyright, Jessica Litman. Prometheus Books, New York.  ISBN-13: 978-159102420-0  ISBN-10: 159102420-X

 Other course literature will be available on Fronter as PDF files
 

Replacement course for

Media Knowledge, Media Economy, Media Laws with Specialization in Intellectual Property Rights.