BA Media Design -

Duration

3 years
180 ECTS credits
Undergraduate programme leading to a Bachelor's degree.
The study programme is offered by the Departement of Computer Science and Media Technology.

Expected learning outcomes

Bachelor of Media Design is a genuine design programme with a primarily communicative and aesthetic approach to design. The programme adresses both paper media and electronic media. The aim is to educate graphic designers who have the ability to conceptualise and solve problems as well as being formgivers possessing the nescessary practical skills demanded in professional practice. They will have aquired a broad and critical understanding of the history of design and contemporary visual culture (and of their role within it). They will be able to work independently, as well as be able to cooperate with professionals from other disciplines.

Two important areas of visual communication are central to the study programme:

  • Typography, with emphasis on type and the design of text-based documents.
  • Information design, with emphasis on usability and problems of interaction in graphical user interfaces.

On completion of the programme the student will be qualified to work as a graphic designer (or to have a design relevant job) in design studios, advertising agencies, communication agencies, web and multimedia businesses, publishing companies, newspapers, companies that develop technical documentation, museums, broadcasting, printing houses, or other enterprises in the private and public sector that employ designers or offer design relevant jobs. The student will also have acquired a broad range of transferable knowledge and skills with relevance to other occupational areas within the media industry.

Internationalization

The courses are normally taught in Norwegian. There are possibilities to undertake the autumn semester of the third year abroad at a university with which Gjøvik University College has an exchange agreement.

Target Group

.

Admission Criteria

General matriculation requirement.

Course Structure

The programme is based on lectures, essay writing, laboratory exercises, and most importantly practical design assignments based on extensive formative-iterative evaluation. Study trips to Rome (3rd semester; in order to study classical and neo-classical inscriptional lettering) and London (5th semester; in order to visit some major design studios, major design schools and design museums) are usually part of the programme (the students must cover their own costs).

Introductory courses in essay writing and software like InDesign, Photoshop, Illustrator, GoLive and Flash, are offered in addition to the courses listed below.

The students will find themselves in an interesting multidisciplinary study environment with access to well equipped laboratories for paper-based and electronic publishing, studios and laboratories for multimedia production, digital video, digital sound, digital photography, colour science, colour phenomenology, telepresence and usability studies.

Table of subjects

Bachelor in Media Design 2007-2010, 1st study year

Coursecode Course name C/E *) ECTS each. semester
  S1(A) S2(S) S3(A) S4(S) S5(A) S6(S)
IMT1112 History of Photography & Pictorial Communication C 10          
IMT1041 Information and Publishing Technology C 10          
IMT1101 Typography C 10          
IMT1051 Information Graphics C   10        
IMT1232 Print Production C   10        
IMT3950-1 Superstructure Projects I (Bachelor of Media Design) C   5        
IMT3950-2 Superstructure Projects II (Bachelor of Media Design) C   5        
Sum: 30 30 0 0 0 0
*) C - Compulsory course, E - Elective course

Bachelor in Media Design 2007-2010, 2nd study year

Coursecode Course name C/E *) ECTS each. semester
  S1(A) S2(S) S3(A) S4(S) S5(A) S6(S)
IMT2312 History of Typography C     10      
IMT2072 Ergonomics in Digital Media C     10      
IMT3950002 Copy-editing and Typography C     5      
IMT3950003 Superstructure Projects III (Bachelor of Media Design) C     5      
IMT2342 Design History and Design Theory C       10    
IMT3950004 Strategic Design C       5    
IMT2411 Colour management C       5    
IMT3950-3 Superstructure Projects VII (Bachelor of Media Design) C       5    
IMT3950005 Superstructure Projects IV (Bachelor of Media Design) C       5    
Sum: 0 0 30 30 0 0
*) C - Compulsory course, E - Elective course

Bachelor in Media Design 2007-2010, 3rd study year

Coursecode Course name C/E *) ECTS each. semester
  S1(A) S2(S) S3(A) S4(S) S5(A) S6(S)
IMT2352 Media History and Text Theory C         10  
IMT3950006 Information Architecture C         5  
IMT3950007 Superstructure Projects V (Bachelor of Media Design) C         5  
IMT1161 Media Law C         5  
SMF1202 Introduction to Project Management C         5  
IMT3950-5 Superstructure Projects VIII (Bachelor of Media Design) C           10
IMT3950-4 Superstructure Projects VIII (Bachelor of Media Design) C           5
IMT3950009 Superstructure Projects VI (Bachelor of Media Design) C           5
IMT3950008 Wayfinding C           5
SMF2062 Marketing C           5
Sum: 0 0 0 0 30 30
*) C - Compulsory course, E - Elective course