Industry and business systems
2008-2009
-
SMF1241
- 10 ECTS
Expected learning outcomes
The students shall have fundamental knowledge about:
All main information systems that has to function in a production plant
Processes in a production plant
Development of the produktion organisations, from mass- production to lean production
Strategic planning
Consumer behaviour
Customer satisfaction
Distribution channels
Leadership
Marketing
The organization of Distribution channels
Introduction to the world of retailing
The laws in business life
Topic(s)
- From hand made products, to fabrication
- Mass-production
- Decreasing market, lack of flexibility
- The European answer to the crises of mass-production
- The Eastern countries answer to the crises of mass-production
- The future industrial plants
- Budsjet, accounting, purchase, planning of production, planning the stock, finance, organize sales, human resources
- To work as a leader
- Different leader styles
- Customer behaviour
- Product lifecycle
- Market segments
- Tools in marketing
- How industry find its place in the market
- Opportunities in ritailing
- Business strategies
- Customer satisfaction
Teaching Methods
Lectures
Group works
Mandatory assignments
Teaching Methods (additional text)
Group assignments
Form(s) of Assessment
Other
Form(s) of Assessment (additional text)
Group examining, 24 hours + individual "multichoise" (1-2 hours)
Grading Scale
Alphabetical Scale, A(best) – F (fail)
External/internal examiner
To internal examiners
Re-sit examination
Ordinar re-sit examination
Examination support
Group examining, 24 hours, all support. Individual "multichoise" (1-2 hours)
Coursework Requirements
Exercises
Compulsory group work and projec
Teaching Materials
Egil j.Skorstad Organisasjonsformer , Gyldendal, Akademisk
Philip Kotler Markedsføringsledelse, Gyldendal, Akademisk, ISBN-10: 82-05-31582-5