Industry and business systems
2008-2009 - SMF1241 - 10 ECTS

Expected learning outcomes

The students shall have fundamental knowledge about:

All main information systems that has to function in a production plant

Processes in a production plant

Development of the produktion organisations, from mass- production to lean production

Strategic planning

Consumer behaviour

Customer satisfaction

Distribution channels

Leadership

Marketing

The organization of Distribution channels

Introduction to the world of retailing

The laws in business life

Topic(s)

- From hand made products, to fabrication

- Mass-production

- Decreasing market, lack of flexibility

- The European answer to the crises of mass-production

- The Eastern countries answer to the crises of mass-production

- The future industrial plants

- Budsjet, accounting, purchase, planning of production, planning the stock, finance, organize sales, human resources

- To work as a leader

- Different leader styles

- Customer behaviour

- Product lifecycle

- Market segments

- Tools in marketing

- How industry find its place in the market

- Opportunities in ritailing

- Business strategies

- Customer satisfaction

Teaching Methods

Lectures
Group works
Mandatory assignments

Teaching Methods (additional text)

Group assignments

Form(s) of Assessment

Other

Form(s) of Assessment (additional text)

Group examining, 24 hours + individual "multichoise" (1-2 hours)

Grading Scale

Alphabetical Scale, A(best) – F (fail)

External/internal examiner

To internal examiners

Re-sit examination

Ordinar re-sit examination

Examination support

Group examining, 24 hours, all support. Individual "multichoise" (1-2 hours)

Coursework Requirements

Exercises
Compulsory group work and projec

Teaching Materials

Egil j.Skorstad Organisasjonsformer , Gyldendal, Akademisk

Philip Kotler Markedsføringsledelse, Gyldendal, Akademisk, ISBN-10: 82-05-31582-5