- SMF2071 - 5 ECTS

On the basis of

  • SMF1042 Økonomistyring.

Expected learning outcomes

The student should after completion of the course:

  • Be familiar with the law and regulation in establishing and manage a company.
  • Choose and register a company.
  • Make the necessary market analysis.
  • Be capable of using economic and marketing tools.
  • Be able to submit budgets and manage economic control.
  • Be familiar with marketing concepts.
  • Demonstrate the ability to manage a company.


  • Financial sources, public loan and support.
  • Customer needs and market potential.
  • Present and future market analysis.
  • Marketing plan, competition, segments and positioning.
  • Market strategy, product/service, price, place, promotion.
  • Organization.
  • Profit evaluation, income and cost analysis, financing, investment and budgets.

Teaching Methods

Group works
Project work

Form(s) of Assessment

Oral presentation
Oral exam, group
Evaluation of Project(s)

Form(s) of Assessment (additional text)

  • Report must have been approved by lecturer before oral presentation of business plan.
  • The grade is based on report and presentation.

Grading Scale

Alphabetical Scale, A(best) – F (fail)

External/internal examiner

  • The course responsibility in cooperation with the tutorials and supervisers .

Re-sit examination

  • None.
  • The course have to be taken once more.

Coursework Requirements

  • Meetings with the supervisors.
  • There will be en information meeting at the beginning of the course.