Media Knowledge
- IMT4521 - 5 ECTS

Expected learning outcomes

After completing the course, the students shall:

  • be familiar with established thinking, terminology and concepts related to the use of new media and new technology
  • be familiar with the historical development towards media convergence and the world-wide web
  • be able to recognize similarities and differences among different media, genres and technologies
  • be able to analyze the role that information and communication technologies play in society
  • be able to discuss the impact that introduction of digital media technology has on end-users, organizations and society


  • History of media and technology developments
  • Media convergence
  • Multimedia and interactivity
  • Marketing rhetoric and technology optimism
  • Digital media structures and genres
  • Personalization and privacy
  • Telepresence
  • Virtual and digital organizations
  • Mobile times
  • Introduction to legal aspects of media and media economics

Teaching Methods

Group works

Form(s) of Assessment

Written exam, 4 hours

Form(s) of Assessment (additional text)

Essay (counts 30%, evaluated by lecturer)
Written Exam, 4 hours (counts 70%, evaluated by lecturer)
Each part must be individually approved of.

Grading Scale

Alphabetical Scale, A(best) – F (fail)

External/internal examiner

Internal examiner

Re-sit examination

No Re-sit examination

Examination support


Coursework Requirements


Teaching Materials

Compendium edited by the teacher